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It’s not every day that an opportunity to fully develop a new retail brand comes around. When SQUIX, a lifestyle brand devoted to delivering germ-fighting products, asked us to partner with them on a new initiative, how could we refuse? Over the course of one year we developed a suite of brand assets and marketing materials for SQUIX including a fully responsive e-retail website, brand identity, creative strategy, social media pages and more. The result is a fully developed brand that is ready to compete.